We worked with our good friends at Colours & Shapes to create a series of commercial spots that communicated the benefits of all-weather tires vs the all-season tires. We wanted to subtly communicate how one tire could stay on your vehicle all year and perform continuously through all four seasons. Here's what we came up with.

One Tire. One animation flowing through all four seasons. One camera. One continuous shot.

CREDITS

Concept, Designed and Produced by: Colours & Shapes
Directed by: Dan Stewart (Good Stewart Pictures)
Agency: 123W
Animation: Giant Ant